Bed & Breakfast Promotions and Sampling Programs Reap Immediate Results for Major Consumer Goods Companies
The bed & breakfast and country inn industry offers the perfect arena to sample consumer goods products and travel promotions.
Laguna Beach, CA (PRWEB) December 18, 2005
The bed & breakfast and country inn industry offers the perfect arena to sample consumer goods products and travel promotions. American Historic Inns, Inc., the leaders in promotions and sampling programs to bed & breakfasts, create customized travel promotions and sampling programs for major consumer goods companies including Sara Lee, Nestle, Tom's of Maine, Land O' Lakes and Coca-Cola.
Examples of themed promotions are as follows:
1. Travel Promotes Better Health: B&Bs Could Improve the Health of Your Customers.
Recent research shows that taking frequent vacations can prevent serious health conditions including heart disease for both men and women. Promoting healthy lifestyle, along with B&B vacations, breeds success for consumer promotions.
A study of 1,500 women by the Marshfield Clinic in Marshfield, Wis. found that women who take frequent vacations sleep better, are more satisfied in marriage, and are less likely to be tense or depressed. The same goes for men. A study of 12,338 middle aged men found that annual vacationers are less likely to develop heart disease and live longer.
Bed & breakfasts and country inns provide one-of-a-kind escapes for those in need of a break. The Madeleine of Santa Fe, New Mexico markets primarily to those seeking a romantic retreat or women looking for the spa experience of a lifetime. To accomplish this, they created the Absolute Nirvana Spa to provide a soothing sanctuary from the frantic and frenzied world.
The Silver Forest Inn in Bozeman, Montana offers a different sort of escape. They will help men & women design outdoor adventures to soothe the soul.
2. Adventure Travel and Bed & Breakfast Lodging.
Bed & breakfasts and country inns are increasingly offering travelers much more than just a comfortable bed and warm breakfast. Innkeepers are going the extra mile to promote area activities and itineraries, especially outdoor adventures.
Examples: Drummond's Ranch B&B - Cheyenne, Wyoming
Enjoy llama trekking through the Snowy Ranges or mountain biking in Medicine Bow National Forest. Visitors can even bring their horses and ride the numerous trails in the area.
Old Welches Inn - Welches, Oregon
Fly-fish the day away on the Salmon River, which runs through the inn's back yard.
Zion Farms - Rome, Georgia
Horseback ride, fish, hike and mountain bike on the farm's endless acreage.
3. Sampling: Innkeepers Create Buzz for Brands.
Innkeepers/owners of bed & breakfasts and country inns become brand evangelists for the products they sample. In fact, they look so forward to sampling products that they e-mail our offices regularly to remind us that they want more. This is where the power lies. Supermarket/retail samplings don't have near the impact. Nothing compares to the leisurely mood of a traveler enjoying and discovering their new surroundings and amenities.
Recently, AHI sampled Senseo coffee pod systems and coffee pods. Innkeepers were so excited about the product that they inspired guests to buy machines in retail outlets before they left to go home. Innkeepers reported that several of their customers bought them for their friends and family as well.
AHI's prescreened, carefully selected innkeepers always seem to go above and beyond merely sampling items in their inns. Additionally, inns provide a warm and inviting atmosphere that allows for travelers to enjoy products like never before.
4. Consumers Get Addicted to Free Night Program.
AHI's mission is to provide customized consumer promotion programs for consumer goods companies across the globe.
Consumers rave about the Bed & Breakfasts and Country Inns Free Night Program:
"I purchased 8 of these books (Buy-One-Night-Get-One-Night Free Country Inn guidebooks) in January and have already used them up. I am ordering 8 more. I've had great experiences. This year I've been to California, Philadelphia and San Antonio! The inns were fabulous!" --D. Valentine, Houston, Texas.
AHI received this quote from an enthusiastic customer who, like thousands of others, grasp the value of this promotion.
Build your promotion around our regular guidebook or mini-sized books. Mini-sized books can be delivered instantly on-pack or in-pack. Contact our promotions offices at (800) 397-4667 for more information.
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