HDTV Cable Kit For Dummies™ To Launch For Holiday Shopping

HDTV Cable Kit For Dummies™ To Launch For Holiday Shopping

Kits provide high-quality cables for connecting a HDTV to audio/video components and straightforward, easy-to-use directions on how to connect the devices.

HOBOKEN, NJ (PRWEB) November 13, 2008

4D Global Partners, LLC and Cables To Go™ have announced the release of their HDTV Cable Kit For Dummies™ and HDTV Premium Cable Kit For Dummies™ (http://www. cablestogo. com/fordummies/). These kits provide consumers a complete, end-to-end solution that features the cables needed for multiple high-definition connections and the practical knowledge necessary to quickly and easily connect home entertainment components.

With the For Dummies HDTV Cable Kits, consumers get a single package that provides high-quality cables for connecting a HDTV to audio/video components and straightforward, easy-to-use directions on how to connect the devices. The cable kits are available in two different offerings -- the HDTV Cable Kit For Dummies providing (2) 1080P certified HDMI cables and the HDTV Premium Cable Kit For Dummies providing (3) 1080P certified HDMI cables. Both kits come with a For Dummies quick installation poster, an HDTV For Dummies booklet that provides installation details and HDTV technology background, additional cables required to connect non-HDMI components, and reusable cable ties. Free technical support via chat and toll-free hot line as well as a lifetime warranty are additional benefits the kits provide. Available through retailers nationwide including Sears, the HDTV Cable Kit For Dummies has an MSRP of $99.99 while the HDTV Premium Cable Kit For Dummies has an MSRP of $149.99.

"The For Dummies way of informing and educating people is ideally suited to helping consumers make the installation of home entertainment equipment quick and easy. The brand focuses on value and ease of installation -- not over-hyped, over-priced marketing claims that never help the consumer use the product," said Bill Diederich, president of Lastar, parent company of Cables To Go.

The kits are a result of collaboration between 4DGP, the official licensor of For Dummies connectivity products; Cables To Go, an industry leading manufacturer of connectivity solutions; and Wiley Publishing, Inc., the publisher that has printed more than 200 million For Dummies books.

"We're very excited about our partnership with 4D Global Partners and the high-quality cables manufactured by Cables To Go because these great products are consistent with our legacy of helping consumers tackle technology and make everything easier," said John Hislop, Associate Director, Brand Licensing for Wiley. Hislop adds, "The For Dummies Cable Kits have straight-forward, plain-English documentation and step-by-step instructional posters, which will save time and allow consumers to get the most out of their technology purchases."

For more information about the HDTV Cable Kit For Dummies, please visit http://www. cablestogo. com/fordummies (http://www. cablestogo. com/fordummies).

About 4D Global Partners

4D Global Partners (4DGP) is a product development, sales and marketing firm focused on consumer electronics and small to medium business (SMB) technology products and services. The company develops and markets its products via internationally recognized and trusted brands. Established relationships with suppliers, importers, manufacturers, distributors, and retailers help move our products from concept to retail shelf in record time. The company is headquartered in Mill Valley, California. For additional information on 4D Global Partners, please visit www.4dgp. com.

About Cables To Go

Cables To Go is a division of Lastar, Inc, a leader in computer, datacomm and audio/video connectivity solutions since 1984. The company delivers connectivity products renowned for quality and value and are backed by Cables To Go's uncompromising commitment to customer service. For more information regarding Cables To Go, visit http://www. cablestogo. com (http://www. cablestogo. com).

About For Dummies®

With near universal name recognition, more than 200 million copies printed, and over 1000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by The New York Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The For Dummies brand has expanded into new products and categories with an extensive licensed product line, including fitness and hobby DVDs, grilling kits, business software, cleaning products, automotive kits, craft kits, and apparel. For more information, visit www. dummies. com. For Dummies is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals; encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at www. wiley. com.

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New York City Gala to Help Babies Survive and Thrive - Rainbow Room Event to Benefit First Candle/SIDS Alliance

New York City Gala to Help Babies Survive and Thrive - Rainbow Room Event to Benefit First Candle/SIDS Alliance

Beau and Jeff Bridges (sons of actor Lloyd Bridges)will be the honorary co-chairs of this year's Windflower Ball - Helping Babies Survive and Thrive. In memory of their brother who died of Sudden Infant Death Syndrome, both Beau and Jeff have donated a fabulous item for the event's silent auction. The Ball will take place in New York City on October 21,2004 in the Rainbow Room at Rockefeller Center. - Press Passes available

(PRWEB) October 16, 2004

On Thursday evening, October 21, First Candle/SIDS Alliance will host the 2004 Windflower Ball – Helping Babies Survive and Thrive. The gala evening will take place in the Rainbow Room at Rockefeller Center in New York City and will raise money to support the programs and services of First Candle, the nation’s leading organization dedicated to infant health and survival.

Honorary Co-Chairs for the event are Beau and Jeff Bridges, sons of Dorothy and Lloyd Bridges who lost a child to Sudden Infant Death Syndrome (SIDS). Meredith Vieira of ABCÂ’s The View will act as Co-Chair of the event along with Esmeralda Williamson-Noble of Considering Alexander SIDS Foundation, founder of the Windflower Ball. Honorees for the evening include The Gerber Products Company for their years of dedication to infant health and well being and Dr. Rachel Moon, a researcher and pediatrician at the ChildrenÂ’s National Medical Center in Washington, D. C.

An impressive array of Silent and Live Auction items have been donated for the event, including a New York Mets package, a 4-night stay at the Canyon Ranch Spa and an “Antinques Roadshow” package donated by Master of Ceremonies Nicholas M. Dawes (of Antiques Roadshow.) Gotham will be providing the musical entertainment for the evening. . Proceeds will be donated through the Alexander Williamson-Noble Memorial Fund at First Candle.

First Candle (formerly the SIDS Alliance) has been a key partner in the national Back To Sleep campaign, credited with reducing SIDS rates nationwide by nearly 60% - the equivalent of sparing 3,500 precious lives each year. In 2001 the Board of Directors voted to expand the mission of the organization to include all sudden infant deaths during the prenatal period through age 2 – including stillbirth and miscarriage. According to Dr. Marian Sokol, President of First Candle, “There are more than 26,000 stillbirth deaths in the United States each year, and very little is being done to understand why. It is our goal to take the knowledge and experience we have gained in fighting SIDS to save even more precious lives.”

For more information on First Candle, please visit their website at www. firstcandle. org. A limited number of press passes are available – please contact Laura Reno at 800-221-7437 or laura. reno@firstcandle. org.

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