Roxberry Juice Company Looks to Korea and Asia-Pacific
Known for its fresh, bold flavors, and nostalgic retro ambiance, Roxberry Juice plans to expand its made-to-order smoothie experience internationally.
Carlsbad, CA (PRWEB) December 7, 2010
Roxberry Juice Company has announced plans to expand its made-to-order smoothie experience outside the United States. On the international launch, founder Brad Davis shared, “Roxberry’s strict focus on using only healthy and natural ingredients is driving our brand’s growth. We’re now excited to find the right international partners who are interested in the same success in markets like Korea, Asia, and the Middle East.”
Roxberry’s Davis has a history of building winning brands as a past partner and executive with the Zuka Juice, Jamba Juice, and Rumbi Island Grill concepts. Using this experience Roxberry is his latest vision--believing that consumers are drawn to businesses that follow intelligent trends like nutritious food choices.
To spearhead the international launch, Roxberry has partnered with Bridging Culture Worldwide (BCW), a global consulting firm. BCW CEO Don Southerton notes that Roxberry has begun looking for developers to share its fresh and bold flavored smoothie concept across South Korea, Asia-Pacific, and the Middle East.
Southerton an expert on Korea who works with firms like Hyundai Kia Motors and also supports a number of food and retails brands entering the Korean market including Smashburger and Eddie Bauer shares, “Roxberry is a perfect fit for Korea. The brand’s commitment to quality, health, and nutrition aligns with the Korean wellness trend. And, the unique design and Americana decor will offer a new look and ambience in a market where U. S concept brands’ Starbucks Coffee, Krispy Kreme, and Outback Steakhouse have found highly successful. I’m exciting to represent the brand.”
Southerton point out, “If a developer meets our criteria to fund and manage a multi-unit Roxberry development plan, we'd love to talk further about our concept.”
Specific requirements may vary from country to country. Roxberry does not grant licensing rights or explore joint venture agreements without meeting potential developers in person.
To learn more about Roxberry’s international opportunities, contact Don Southerton at dsoutherton@bridgingculture. com or call 1-310-866-3777
About Roxberry Juice Company
Roxberry is a made-to-order smoothie and fresh yogurt concept headquartered in American Fork, Utah. Insisting on only the freshest, highest quality and healthiest ingredients, Roxberry sets itself apart. The nostalgic retro ambiance found at Roxberry was created by Brad Davis, a former executive with Zuka Juice and Jamba Juice, who has nearly 15 years experience in the smoothie and food franchise industry. More information about can be found online at http://www. roxberryjuice. com.
About Bridging Culture Worldwide
Since its founding, Bridging Culture Worldwide has focused on global and Korea-related business services. Based on over 3 decades of experience, they share cross-cultural insights to global teams and management. Bridging Culture Worldwide core services include: Consulting, Strategy, and Research; Publications; along with Joint Venture, Franchise and Licensing Development, Product Launch, IP, and International Trademark.
Visit http://www. bridgingculture. com.
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