Lightspeed Research to Expand Global Panel and Panel Management Business Powered by Confirmit
FIRM, the world's leading software provider for Market Research and Enterprise Insight Management, today announced that client since 2000, Lightspeed Research has renewed its licensing of Confirmit.
New York, NY (PRWEB) January 4, 2006
FIRM (OSE:FIRM), the world's leading software provider for Market Research and Enterprise Insight Management, today announced that client since 2000, Lightspeed Research has renewed its licensing of Confirmit. This agreement reflects Lightspeed's growing footprint in the Market Research industry and FIRM's commitment to Confirmit Survey and Reporting Software with its latest version launched in Fall 2005.
Lightspeed has since 2000 implemented Confirmit companywide to power both their online fieldwork panel services and customized online products to serve a growing roster of clients worldwide. In the last five years, Lightspeed has grown to a global network of online panels in 29 countries, providing quality online research solutions to their clients.
"Together with Confirmit's feature-rich offering, Lightspeed has created a state-of-the-art proprietary panel platform, with extensive experience in multi-country surveys" says Mark Galgano, CTO, Lightspeed Research. "Confirmit's stability and scalability will only increase Lightspeed's ability to serve our panelists and clients in over 29 countries and continue to grow our global coverage and experience even further."
"Partnering with Lightspeed Research has encouraged Confirmit to reach new levels of innovation through advanced features and unparalleled scalability and stability," says FIRM's VP of Marketing Kjell Øksendal. "As FIRM makes plans to further develop our products and ever-increasing feature list for upcoming releases, Lightspeed and many of our other clients will be at the forefront of our initiatives, providing invaluable feedback as Confirmit grows its footprint in the survey, panel, and reporting software industry."
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For further information, please contact:
FIRM: Kjell Øksendal, VP of Marketing
At +1 212 660 1810 or +47 91845414
Lightspeed: Sharon Albert, Ph. D., SVP, Marketing and Product Development at +1 908 630 0542
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About Lightspeed
Through its network of proprietary panels and accredited panel partners, Lightspeed Research currently provides access to over 18 million household members across 29 countries in Europe, North America and Asia-Pacific. Lightspeed Research's proprietary panels are recruited and maintained to ensure quality and representative sampling to support studies that range in scope and complexity across most industry sectors. Lightspeed Research also operates specialty panels covering healthcare, financial services, B2B, automotive, family, and more. The company also provides custom panel solutions for clients to address specific market research needs.
Lightspeed Research is a WPP company, headquartered in Basking Ridge, New Jersey, USA.
About FIRM
Future Information Research Management (FIRM) is the world's leading software provider for Market Research (MR) and Enterprise Insight Management (EIM). The company's state of the art web-based platform, Confirmit, is utilized across several areas including market research, customer and employee satisfaction measurement, six sigma, product development, and call center quality assurance. Insight from these applications is instantly made available for key decision makers through Confirmit's bespoke report platform, Reportal.
Confirmit is used by some of the largest market research agencies in the world, in addition to Global 1000 companies. Customers include Accenture, ACNielsen, Countrywide, Crown Castle, Dow Jones, Egg, Wanadoo, Greenfield Online, Hewlett-Packard, Microsoft, Mori, The NPD Group, Progressive Insurance and Symantec.
FIRM is headquartered in Oslo and has offices in London, New York and San Francisco. In addition, Confirmit is distributed through partner resellers in Stockholm, Amsterdam, Sydney and Tokyo.
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