Rx-to-OTC switching boom continues as consumers, insurance providers, and U. S. government vigorously support switching as a means for decreasing overall cost of healthcare.
(PRWEB) August 26, 2004
Research and Markets announces the addition of "Rx to OTC Switch 2003: Leading Candidate Screening and Strategic Analysis" to its offerings.
The sales revenue for over-the-counter (OTC) products amounted to over $30 billion in 2002, with approximately one third attributed to products that have switched from prescription (Rx)to OTC status. Front Line predicts an Rx-to-OTC switching boom over the next five years as consumers, insurance providers, and the U. S. government vigorously support switching as a means for decreasing the overall cost of healthcare.
Rx-to-OTC switching is a deliberate, strategic move that pharmaceutical manufacturers employ when anticipating patent expiration of their products or competition from an approaching new drug class. Additionally, as with Schering-PloughÂ’s Claritin (loratadine), some companies are forced to switch by the U. S. government, further demonstrating the need for sound and preemptive switching strategies.
This report includes an in-depth analysis of current Rx-to-OTC trends, case studies of historical switches, the identification of leading candidates most likely to switch by 2008, and strategic switching strategy options. Also included is a detailed description of FLOSSTM(Front Line Over-the-Counter Switching Screen), Front LineÂ’s proprietary screening model, that was used to assess the leading revenue generating drugs and their likelihood of successfully switching to OTC status.
For a thorough analysis of this important market, this report:
-examines various rationales behind Rx-to-OTC switching
-thoroughly discusses past Rx-to-OTC switches
-analyzes current trends and how they will effect the future of Rx-to-OTC switching
-identifies leading Rx-to-OTC switching candidates by 2008 using a proprietary screening model
-includes in-depth description of screening model development and use
-evaluates risks and challenges facing the industry and proposes potential switching strategies
For a complete index of this report click on http://www. researchandmarkets. com/reports/222238 (http://www. researchandmarkets. com/reports/222238)
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