Sabra Goes Green with Packaging
Leading Refrigerated Dips and Spreads Producer Rolls out Green Packaging in 2010
Astoria, NY (PRWEB) April 19, 2010
Sabra Dipping Company (http://www. sabra. com) (www. sabra. com]) announced today that they will be transitioning nearly 100% of product packaging to recyclable plastic throughout 2010.
"We are so proud to transition our packaging to be more environmentally friendly this year," said Meiky Tollman, Chief of Operations and Supply Chain for Sabra. "Being supportive of the environment is important to so many of us on a personal level, but as the leader in the refrigerated dips and spreads category, it is important for Sabra to take a leadership role as a company as well. As we take important and bold steps to increase our social responsibility this year, we hope to inspire our customers and partners to make similar commitments, appreciating that these core values can guide our decisions and successes together."
Sabra began transitioning packaging in 2009 to PET (1), made of 30-45% post consumable recyclable raw material, the most commonly used recycled plastic by consumers. Use of post-consumer recycled content in recyclable plastic is widely accepted as the most sustainable plastic packaging solution, by reducing the use of virgin material while taking considerable amounts of plastic out of the waste stream.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC. of Astoria, New York, makes a wide and outstandingly delicious range of refrigerated dips and spreads. Using fresh herbs and spices, authentic recipes and healthy vegetables, the dips and spreads are richer, smoother and tastier. All of the products are beautifully presented, certified kosher and vegetarian and available across the nation. With over 50% growth in the past 52 weeks, Sabra is leading its category according to recent IRI reports. Sabra's rapid growth and category leadership sparked interest from food industry leaders PepsiCo (NYSE: PEP) and the Strauss Group, which own equal shares of the company in a joint venture. Visit www. sabra. com.
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