Fosina Appoints CPA Ad Network Vet to Head Marketing
Performance-Based Online DR Agency Looks to Maintain High Growth with New Marketing Hire.
Danbury, CT (PRWEB) August 3, 2010
Fosina Marketing Group (http://www. fosinamarketinggroup. com), the leading performance-based online direct response agency specializing in serving continuity-based brands, today announced the appointment of Mason Wiley to SVP Marketing. In this role, Wiley will lead the Account Management and Media teams and contribute to Creative to maintain a high level of service to Fosina clients, as well as head up the Agency’s own Marketing efforts.
“We are excited to have such an accomplished marketer as part of our team,” said Jim Fosina, CEO of Fosina Marketing Group. “Wiley’s background in branding, DR and customer experience management in addition to his hands-on experience in leading successful, performance-based digital ad campaigns will help us deepen the level of service we provide to our branded direct response clients.”
Wiley will focus on maximizing results of the customer acquisition campaigns Fosina manages on behalf of its clients and providing strategies to improve customer lifetime value. Also by deepening Fosina’s executive bench, Wiley’s hire will support the agency’s rapid growth. At its current 2010 run rate, Fosina projects to double the size of its business versus 2009.
“I’m thrilled to be a part of such a successful, high-growth company,” said Wiley. “Fosina is playing a central role in evangelizing the performance-based DR model, and making it work for leading brands.”
Previously, Wiley worked as SVP Marketing at Hydra, the largest pure performance-based digital ad platform. In that role he led Marketing efforts for Hydra, as well as served as chief consultant for the performance-based customer acquisition campaigns mounted by Hydra on behalf of its cost-per-action (CPA) advertiser clients, including Fosina Marketing Group. Wiley’s 25-year experience also includes stints managing customer experience projects for the nation’s largest health insurer (Wellpoint) and the nation’s largest provider of private student loans (First Marblehead). Prior to that Wiley served as Vice-President/Creative Director for Hollywood-based agency The Cimarron Group where he led advertising efforts for a wide range of clients including Universal Studios Hollywood, numerous Disney Brands, Countrywide and Lotus Automotive. In that time he also created TV ads for Arnold Schwarzenegger’s successful gubernatorial campaign.
“Working on literally thousands of performance-based digital ad campaigns on behalf of Hydra advertisers gave Wiley incredible insight on what’s required to successfully drive customer acquisition,” said Jim Fosina. “We’re excited to bring that experience to Fosina Marketing Group, as well as enhance our customer experience management capabilities to help improve customer LTV post-acquisition for Fosina’s clients.”
About Fosina Marketing Group
Founded by successful client-side pioneers in club, continuity, catalog, and subscription marketing, Fosina Marketing Group today is a leading full-service direct response agency that helps world-class brands integrate performance-based digital marketing into their business models to acquire and retain customers. Uniquely expert in applying time-tested direct response principles to online channels, Fosina provides product management, media and creative services focused on improving return on marketing investment and increasing customer lifetime value. Learn more at www. fosinamarketinggroup. com.
For more information, contact:
Mason Wiley, SVP Marketing
Fosina Marketing Group
98 Mill Plain Road, Suite 1A
Danbury, CT 06811
Phone No. 203-790-0025
Fax No. 203-790-0031
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