Loyalty Builders Adds Doug Burgum to Board of Directors
Company Receives Additional Investment from Arthur Ventures
Portsmouth, NH (Vocus/PRWEB) December 07, 2010
Loyalty Builders Inc, a leader in predictive analytics and existing customer marketing, announced that Doug Burgum, co-founder and director of Arthur Ventures Growth Fund, LLC, has joined its board of directors. Additionally, Loyalty Builders announced that it has secured a second round investment from Arthur Ventures.
Loyalty Builders was founded in 1999 to help clients forecast customer behavior and become more customer-centric. The employee-owned company – which has experienced substantial growth over the last 11 years – receives outside funding from Arthur Ventures.
“Arthur Ventures remains a strong and supportive partner that shares our vision of helping companies improve retention, increase customer loyalty and grow revenue by using our analytical marketing tools,” said Mark Klein, CEO of Loyalty Builders. “We are honored by Doug Burgum’s decision to join our board. It reflects a continued vote of confidence in our vision.”
“I’ve been fortunate to work with Mark Klein and Loyalty Builders for many years, and I’ve seen firsthand the results they produce for their clients,” said Burgum. “At Arthur Ventures, we believe in the positive effect that well-managed businesses can make in our society. We believe that they can impact powerful change. In Loyalty Builders, we see a world of potential.”
In the direct marketing space where customer acquisition has generated the most buzz, Loyalty Builders has created an effective strategy primarily targeted to existing customers. Its customer segmentation and analytics expertise focus on customer retention and loyalty, producing significant improvements in marketing campaigns and marketing ROI for Fortune 500 and Fortune 5000 clients alike.
A leading online printing company, 48HourPrint. com has experienced substantial growth from partnering with Loyalty Builders. “With them guiding our existing customer marketing, we have grown the revenue per customer and lifetime value of our customers, said Ray Pinard, CEO of 48HourPrint. “Retention has increased, and we are selling more products to our customer base. This has translated into an almost 10% growth in revenue.”
About Loyalty Builders
Loyalty Builders Inc, founded in 1999, successfully helps clients increase revenue and customer lifetime value (CLTV) through managing their existing customer marketing. Using advanced predictive analytics and customer segmentation techniques, Loyalty Builders pinpoints exactly which customers will buy next, what products or services they will buy, and when they will buy them. It uses this information to build early warning systems to spot potential defectors and to create various marketing campaigns -- cross-sell, up-sell, customer retention, and getting the second sale from one-time buyers. Clients span a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing. Loyalty Builders offers its patent pending Customer Marketing Management platform, Longbow, to clients as a web-based software service.
About Arthur Ventures
Arthur Ventures Growth Fund, LLC is a venture capital fund that seeks to identify and invest in well-managed businesses with potential for strong growth to yield significant return on investment for both business and investor. For more information, visit http://www. arthurventures. com.
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