STORMY ECONOMY? CLEAR INK SEES CLEAR SKIES. Interactive Firm Growing and Thriving in new Berkeley Location
Interactive Firm, Clear Ink Growing and Thriving in new Berkeley Location: details of account activity.
(PRWEB) October 11, 2002
Berkeley, California, October 7, 2002
Amidst bleak headlines of economic doldrums, Clear Ink, an Internet strategy, technology and design firm, is experiencing solid growth and profitability. David Burk, President/CEO, says the direction of the firm is straightforward, “Our message of rational and effective programs for Internet marketers has struck a chord. Our track record of high ROI, combined with outstanding service supplied by talented people, has meant steady success.”
Clear InkÂ’s clients depend on them to build websites and Internet-based marketing programs that serve their customers, advance their business goals, and demonstrate a solid return on investment. The firmÂ’s offering supports marketing professionals in every aspect of electronic marketing.
Burk and Steve Nelson, founders of Clear Ink Corporation in 1995, grew the company into–and out of–a large integrated communications firm. In 2001, they decided to launch again, have since purchased back the Clear Ink name, and have added new staff, new clients and new services.
Clear Ink clients have responded to the current economic climate by investing in more efficient and more profitable online marketing initiatives:
§ John Muir Mount Diablo Health System’s second generation web site went live in July, 2002. Located at http://www. johnmuirmtdiablo. com (http://www. johnmuirmtdiablo. com), the new and improved website emphasizes their comprehensive array of advanced technological and clinical programs and services. It uses an enhanced information architecture that eases the user’s navigation throughout the site. Extensive user testing throughout the design process validated the new direction. According to Deborah Droker, Director of Marketing and Business Development, "Clear Ink has provided our organization with outstanding client services ranging from technical expertise to responsive account support on all matters key to maintaining an effective website. Their staff and leadership are professional, knowledgeable and client-centered."
§ A. G. Ferrari Foods has successfully launched a new, expansive e-commerce site http://www. agferrari. com/ (http://www. agferrari. com/) The redesigned site, launched in August of this year, displays more products, anticipates growth and has a killer information architecture for foodies, in which they can literally slice and dice their pastas. A straightforward administrative interface allows A. G. Ferrari to add products, change pricing, make special offers, link to recipes and related products and more. A. G. Ferrari’s Director of Web Development Adrienne Deangelo, “The project proceeded on schedule and within budget, and the Clear Ink team allowed us to bring our vision of the website to life. I am happy to have Clear Ink as an ongoing partner in e-Commerce."
§ Clear Ink continues as interactive agency of record for 21st Century Insurance http://www.21st. com/ (http://www.21st. com/) Clear Ink is responsible for customer attention and conversion and is reporting impressive success rates such as an average quarterly year over year increase in online auto insurance quotes of 122% through Q2 this year. From May 2002 through September 2002, success has continued. The cost of acquiring a customer was reduced by 66%, and conversion rates have almost doubled. Innovative strategies, attention-getting creative, and comprehensive analysis are the basis of our work with 21st. com. “Clear Ink has been hitting home runs since we retained them. The performance of our programs continue to increase, and the level of service is still great. In fact, September was our best month ever in the Internet channel! It's not often you find people like these that immerse themselves in your problem and actively propose innovations", said Tad Benson, Internet Marketing Manager at 21st Century Insurance.
§ Partnering with Amazon Advertising of San Francisco, Clear Ink has developed the online launch of an exciting new Internet music device for a major consumer electronics company. Banners, email, an online sweepstakes, and a Flash-based interactive product pitch were all part of the engagement.
§ Clear Ink has also been hired by Petz Enterprises, Inc. http://www. petzent. com/ (http://www. petzent. com/) to spearhead the re-design, user testing and online marketing of their Taxbrain Online Tax Center. The growing area of web services is one that has been targeted for growth by Clear Ink. Petz Enterprises, a long-standing leader in the delivery of software solutions for the professional tax industry, hired Clear Ink to transition the Online Tax Center from its pilot design to a commercial-grade eCommerce site. "We've been impressed with Clear Ink's understanding of the engineering, marketing and application design issues involved with our service. Planning and execution have been first rate, and the quality of their creative work has consistently exceeded our expectations." said Craig Petz, Vice President of Marketing.
About Clear Ink
In 1995 Clear Ink Corporation was founded to deliver on a promise to make Internet programs more effective for the customers they serve. In September 2001, the founders left the corporation as it was winding down operations, relaunched and reincorporated their partnership, and have reacquired the name “Clear Ink”. For over seven years, clients have depended on the principals to build websites and marketing programs that serve their customers, advance their business goals, and demonstrate return on investment. Current clients include Petz Enterprises, Inc. (Taxbrain), 21st Century Insurance, A. G. Ferrari Foods, John Muir/Mt. Diablo Health System and others. Clear Ink is located at 2550 Ninth St., Suite 202, Berkeley, CA 94710, 510-549-4200, http://www. clearink. com/ (http://www. clearink. com/), info@clearink. com.
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